No briefs. Just brainwaves.
These are spec campaign concepts I created to keep my creative reflexes weird, fast, and well-fed. Each one imagines a real-world brand doing something just a little bit unhinged—in the best way.
These are spec campaign concepts I created to keep my creative reflexes weird, fast, and well-fed. Each one imagines a real-world brand doing something just a little bit unhinged—in the best way.
1. The Burger Queen Still Reigns!
Burger King launches a campaign to make Queen Elizabeth the first official Burger Queen.
More on this...
- The campaign focuses on celebrating the Queen's legacy and her impact on popular culture and has a reverent and respectful tone
- Burger King partners with a cause that aligns with the Queen's philanthropic efforts and donates a portion of the campaign's proceeds to that cause
- Introduce a limited time "Royal Menu" featuring items like "The Queen's Crunchy Chicken Sandwich," or the "Jubilee Shake," each served in specially designed packaging adorned with iconic royal images.
2. I Don't Think You're Ready for the Year of Jelly.
Dunkin' Donuts claims to subsidize the year 2025 and in all PR refers to it only as "The Year of Jelly."
More on this...
- Introduce a new line of jelly-filled donuts with unique flavors for each month of the year.
- Partner with a jelly brand like Smucker's to create limited edition "Year of Jelly" merch like t-shirts, tote bags, and phone cases.
- Launch a "Jelly Jackpot" feature in the Dunkin' app where customers can play a daily mini-game for discounts on the featured jelly donut of the month.
3. Taxivus Makes Tax Season...Tolerable
Turbo Tax makes tax day an official holiday called "Taxivus." Everyone who submits their taxes by March 1 is entered to win a "Taxivus Tree" and, of course, the traditional Taxivus Goose. Jason Alexander is spokesman.
More on this...
- Create a series of comedic videos featuring Jason Alexander as the "Taxivus Elf," explaining the benefits of early tax filing.
- Launch a "Taxivus Traditions" social media campaign where users share their unique tax season rituals for a chance to win their very own "Tax Tree" and "Taxivus Goose."
4. Framing the Future of TV
"The Frame" TV stages a reverse heist, sneaking one of its ultra-thin TVs into the MOMA and hanging it among the art. Later, someone "breaks in" to the museum and steals only the TV.
More on this...
- Launch a "Find the Frame" interactive website where users can explore a virtual MOMA and search for the hidden TV, with prizes for successful participants.
- Partner with a famous art thief like Myles Connor Jr. to create a series of videos discussing the art of the heist and the technology behind "The Frame" TV.
5. Once You Pop, Repurpose.
Pringles teams up with the World Wildlife Fund for "Pringles Repurposed," inspiring eco-friendly innovation with empty chip cans.
More on this...
- Create a series of videos showcasing unique off-market uses for Pringles cans, such as a Wi-Fi booster, portable speaker, or herb planter.
- Launch a "Pringles Repurposed" contest where fans submit their own creative off-market uses for Pringles cans, with prizes for the most innovative and practical ideas.
- Donate a portion of the proceeds from the campaign to environmental conservation efforts or organizations that promote sustainable living.
Burger King launches a campaign to make Queen Elizabeth the first official Burger Queen.
- The campaign focuses on celebrating the Queen's legacy and her impact on popular culture and has a reverent and respectful tone
- Burger King partners with a cause that aligns with the Queen's philanthropic efforts and donates a portion of the campaign's proceeds to that cause
- Introduce a limited time "Royal Menu" featuring items like "The Queen's Crunchy Chicken Sandwich," or the "Jubilee Shake," each served in specially designed packaging adorned with iconic royal images.
2. I Don't Think You're Ready for the Year of Jelly.
Dunkin' Donuts claims to subsidize the year 2025 and in all PR refers to it only as "The Year of Jelly."
- Introduce a new line of jelly-filled donuts with unique flavors for each month of the year.
- Partner with a jelly brand like Smucker's to create limited edition "Year of Jelly" merch like t-shirts, tote bags, and phone cases.
- Launch a "Jelly Jackpot" feature in the Dunkin' app where customers can play a daily mini-game for discounts on the featured jelly donut of the month.
3. Taxivus Makes Tax Season...Tolerable
Turbo Tax makes tax day an official holiday called "Taxivus." Everyone who submits their taxes by March 1 is entered to win a "Taxivus Tree" and, of course, the traditional Taxivus Goose. Jason Alexander is spokesman.
- Create a series of comedic videos featuring Jason Alexander as the "Taxivus Elf," explaining the benefits of early tax filing.
- Launch a "Taxivus Traditions" social media campaign where users share their unique tax season rituals for a chance to win their very own "Tax Tree" and "Taxivus Goose."
4. Framing the Future of TV
"The Frame" TV stages a reverse heist, sneaking one of its ultra-thin TVs into the MOMA and hanging it among the art. Later, someone "breaks in" to the museum and steals only the TV.
- Launch a "Find the Frame" interactive website where users can explore a virtual MOMA and search for the hidden TV, with prizes for successful participants.
- Partner with a famous art thief like Myles Connor Jr. to create a series of videos discussing the art of the heist and the technology behind "The Frame" TV.
5. Once You Pop, Repurpose.
Pringles teams up with the World Wildlife Fund for "Pringles Repurposed," inspiring eco-friendly innovation with empty chip cans.
- Create a series of videos showcasing unique off-market uses for Pringles cans, such as a Wi-Fi booster, portable speaker, or herb planter.
- Launch a "Pringles Repurposed" contest where fans submit their own creative off-market uses for Pringles cans, with prizes for the most innovative and practical ideas.
- Donate a portion of the proceeds from the campaign to environmental conservation efforts or organizations that promote sustainable living.