Brand & lifestyle
A selection of hired and spec work across industries.
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My writing career started with narrative storytelling, but along the way I built an indie publishing company to $250k a year through copywriting and digital ads that actually worked.
For Big + Little Press (that’s the publishing company), I also built a newsletter with over 20,000 readers. 19,999 of those readers were elderly women who loved cozy mysteries as much as I did. The last one was my mailman, Mike.
(Thanks, Mike.)
At that company, I led cross-functional teams—writers, marketers, designers, editors, and audiobook producers—to publish 30+ books and the thousands of ads that sold them.
I was running an in-house marketing agency...for adorable mysteries starring the world's most ruthless baker.
As an independent copywriter and strategist, I've partnered with national brands and small start-ups across industries, each requiring deep research and clear communication of specialized information.
I’ve even worked at a matchmaking agency, helping some people find their soulmates, and helping many others understand the power of the CTA…even in a love note.
(I’m looking at you, Single Men. Ask a question. Propose a plan. You're welcome.)
Whether it’s ads, healthcare communications, or sweet nothings, all my favorite writing is deeply human. Same goes for strategy. I love thinking about who I’m writing for and crafting a message that makes that person want to learn more.
Over the course of my career, I've developed sitcoms with studio execs, partnered with arborists to make hard science accessible to homeowners, and mentored young writers to show them what makes writing rewarding.
Let's talk about making your mission my next creative chapter.
[email protected]
Matt
P.S. Caffeine makes me weird, so I launched one of the only artisanal decaf brands out there. Grab a bag if you’re craving luxury past your bedtime. ☕✨
For Big + Little Press (that’s the publishing company), I also built a newsletter with over 20,000 readers. 19,999 of those readers were elderly women who loved cozy mysteries as much as I did. The last one was my mailman, Mike.
(Thanks, Mike.)
At that company, I led cross-functional teams—writers, marketers, designers, editors, and audiobook producers—to publish 30+ books and the thousands of ads that sold them.
I was running an in-house marketing agency...for adorable mysteries starring the world's most ruthless baker.
As an independent copywriter and strategist, I've partnered with national brands and small start-ups across industries, each requiring deep research and clear communication of specialized information.
I’ve even worked at a matchmaking agency, helping some people find their soulmates, and helping many others understand the power of the CTA…even in a love note.
(I’m looking at you, Single Men. Ask a question. Propose a plan. You're welcome.)
Whether it’s ads, healthcare communications, or sweet nothings, all my favorite writing is deeply human. Same goes for strategy. I love thinking about who I’m writing for and crafting a message that makes that person want to learn more.
Over the course of my career, I've developed sitcoms with studio execs, partnered with arborists to make hard science accessible to homeowners, and mentored young writers to show them what makes writing rewarding.
Let's talk about making your mission my next creative chapter.
[email protected]
Matt
P.S. Caffeine makes me weird, so I launched one of the only artisanal decaf brands out there. Grab a bag if you’re craving luxury past your bedtime. ☕✨
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1. I played on Warped Tour (with a ska band, so not actually cool).
2. I'm a full time nurse to an Old Lady Dog named Gopher (pictured with me above...she's so cute and she loves her stroller). 3. If Sally sold sea shells by the sea shore, she had a horrible understanding of supply and demand. |