ABOUT.
i didn't get my start in copy. but it's the reason i kept going.
I started a small publishing company and scaled it to $250k/year—powered entirely by copy.
I sold screenplays to major studios—not through industry connections, but with strategic decks, compelling taglines, and a little luck.
I’ve launched brands, worked with big companies, and written product pages that convert.
Instead of following the traditional agency path, I built brands from scratch. Led teams of designers and junior writers. Saw firsthand how the right words drive revenue.
Those experiences taught me to think commercially and write like my results depended on it—because they did.
There’ve been plenty of challenges. And each one taught me something valuable about how words work:
– When an algorithm change tanked my client’s SEO rankings, I learned to write evergreen content that prioritizes user experience over keyword stuffing.
– When my CTA stopped converting, I mastered version-testing to find fresh angles that worked.
– When making rent meant maximizing ROI, I learned to work efficiently, test aggressively, and sweat every word—because every word mattered.
Every time I sit down to write, I bring the mind of a strategist, the drive of a founder, and the scrappy energy of someone who’s had to make it work.
Your copy has a job to do, and I'd like to help.
Let’s work together.
Let’s get results.