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Anxious Web Series Creators Obsess Over Minutiae

9/27/2011

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Burbank, CA - With hundreds of view count checks in the first 48 hours after uploading their most recent video, web series creators Matt Giegerich and Chelsea Mize have proven to critics that they can not only create a web series, but they can obsess over every detail. 

"A big question  as Home at Last premiered its second trailer was whether the creators had the pathetic devotion and pointer finger strength necessary to visit their various pages over and over again," said pop culture guru Ryan Sniffen, a former critic of the pair, who now hold the record for most Facebook refreshes in an hour.  


"They're showing a lot of poise out there - after checking YouTube view counts 200 times the first day after uploading, Giegerich and Mize went on to refresh 224 times the following day. People are already saying these two might be the most copious clickers the online entertainment industry has ever seen." Experts agree that what makes Mize and Giegerich a true threat is their ability to click a lot plus their ability to expect illogical jumps in view count, despite steady and predictable growth."

"I can't help it," said Mize of her pointless clicking, "It gives me something to do in between furious bouts of Farmville."   

The pair, who are by most accounts biologically human and not mindless robots , unflinchingly committed to meaningless, ill-defined metrics on third party web sites, publicly admitted that the thrill of hitting a new fan or subscriber plateau excites them so much that they check their 'numbers' every night right before bed, and again first thing in the morning. In addition, without smirking, grinning, or emitting even the smallest ironic chuckle, the 24 year old Duke University graduates said that as little as a 10% dip in view counts is enough to prompt them to re-think their entire career path. 

"After view counts go down, you think that maybe the show isn't good at all," Giegerich said, blind to the dark realities of his unhealthy habit. "Every 'dislike' and negative comment replays over in your mind. They are brutally honest indicators of your show's inane, worthless content and the fact that you're going to die alone"

Giegerich also confessed to staying extremely close to his lap top at all times. He has not defecated without his lap top in six days. His over-worked computer now gets so hot that it has caused three 1/2 degree burns and one 3/4 degree burn on his left thigh.

According to sources,  Giegerich and Mize are not the only web series creators with an unholy anxiety circling their Facebook, YouTube and Twitter popularity. Across LA county and the world, there are hundreds of others just like them, checking their insights, re-tweets and comments with manic glints in their eyes.

"I haven't checked my view counts in two days," one web series creator said. "I put a YouTube block on my computer and cell phone. My mom emails me updates three times daily."

"I'm really worried about my son," said this pathetic creator's harried mother, who could very well be describing a junkie's dependency on crack cocaine. "We were excited he finally produced something he wrote, but ever since the first video came out he never leaves the house. His girlfriend left him and we're frankly very worried about the dog."

These creators, like Giegerich and Mize, have extremely unrealistic expectations for their shows as well as for their careers as a whole. When shown other series and internet TV shows, Giegerich and Mize insist their show is "...much better than that crap." Caught in their numbers obsessed stupor, they do not realize they are viewing clips from their own show.

"Home at Last" is a comedy web series directed by Steve Sprinkles. The show stars William Russ (Boy Meets World) and features Jeff Lewis (The Guild). The first episode airs Oct. 25, 2011. Like us on Facebook! Subscribe on YouTube! You know we'll be checking!
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Low Budget Set Design: 5 Tips

9/20/2011

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Set design is too often overlooked by web series creators and indie film makers in general, but it's one of the easiest things you can do to bolster your production quality without spending too much money. That said, if you're not a designer, it can be hard to think creatively about set design.. 

With so many creators filming in their own homes, it really can be hard to imagine the space in a new way, or in a way that helps tell your story. The walls are white. So what? That's how they came. No coffee table? That's fine. I don't like coffee. Walls completely bare? Uh... You mean earthquake safe?

That's where Chelsea and I were at about a week before we were set to begin shooting "Home at Last." But we were lucky. Mike Bash (co-producer and one of our four main actors) knew a talented set designer that was generous to lend us some wisdom. Here's the top five set design tips we got out of that meeting:
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1) Get into your character's minds when you are designing the space. If this is their home, make it reflect their personalities. For our show, we took a few details we knew about Kim (the main female character in the story), and expanded upon them in our decoration. 

In another draft of the script, we reference that Kim  is a philosophy student. So we populated the room with 'philosophyish' decorations and nic-nacs. The whole place took on a 'buddhist on a budget' feel, and it worked really well. Just look at that elephant! It was $1.

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2) Paint your walls a strong, neutralish color. Gray, beige, darker blue. Dark colors are nice and warm and read well on camera. On our first try, Chelsea and I went with taupe. Then the taupe came out white. So we painted the apartment a second time. Gray and dark blue this time. And it looks great.

It was also helpful to choose a color pallette to work off of as we painted and decorated. We used the greens, blues and grays from the tile art pictured here as our guide. First, we like the colors and are happy to live with them for the rest of our stay in this apartment. Second, it was immensely helpful to have parameters to go by.

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3) Wall decorations - Make sure there's something on your wall pretty much every where you look. If it feels unnaturally cluttered, that's probably good. Hang this items up at about head level, that way they'll show up on camera.

Tag sales and thrift stores are a great place to get stuff for your walls. All of the photographs on the walls in "Home at Last" were taken by my little sister, Emily. She takes great pictures and they look bad ass in the show. Plus, FREEEEEEEE! We also borrowed the art work you see in the show from our DP, who is an artist, and director, who has artist friends.

<--------- A wall of empty picture frames is a great way to fill lots of space for cheap!

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3) Curtains! If you're like us, you live in a mediocre apartment with ugly  venetian blinds. These blinds are crappy and cheap, and they look crappy and cheap on camera. BUT most apartment complexes don't allow you to take them down.

We devised a work around for this. Just buy a long dowel from Lowe's that is a couple of inches longer than your window. Then thread the curtains through the dowels. Then fix the dowels to the existing Venetian blind rods and voila! You've got curtains. They don't stand up to any real scrutiny, but they look great on camera. The picture on to the right of this paragraph should explain the process better than I just did.

4) Design Blogs! You're not a designer. Neither are we. That's why, when prompted, we were happy to turn to design blogs for inspiration. Check this one out to get started.

5) Lights! Talk to your DP and director about how much light should be 'practical', i.e. how much should come from the actual lights you're using as part of the set, and how much is he going to pump in artificially. A few well placed lights can work wonders for lighting, while also helping define the space you're shooting in.

If they fit in with your story, Christmas lights pretty much always look great on camera.

Finally... Get creative and don't be afraid to do the work! I think the reason our apartment was so poorly decorated in the first place, is because we just thought "We don't have a ton of money... Why bother?" But if you get creative, money really isn't a huge issue.

We transformed our entire place for under three hundred dollars. That's painting the living room (2x). Painting the kitchen. 6 picture frames. At least a dozen nic-nacs. 5 walls worth of wall decorations. The list goes on. We even covered all of our white cabinets with beige and green construction paper. It looks better than it sounds.

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See?

Watch our Youtube Videos to get a better sense of how all of this works on camera!

"Home at Last" is a comedy web series directed by Steve Sprinkles. The show stars William Russ (Boy Meets World) and features Jeff Lewis (The Guild). The first episode airs Oct. 25, 2011. Like us on Facebook! Subscribe on YouTube! If you don't do it now you'll be jinxed all day!
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Internet TV Blog

9/13/2011

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Although internet TV is still in its relative infancy, tons of scripted online content is created and uploaded each day. Hours upon hours of creative, original material is out there, just looking for an audience. Unfortunately, right now it is very difficult for content creators to reach that audience, because they do not know that internet TV, or web series, even exists.

One of our main purposes with this blog is going to be to expose our visitors, who are likely unfamiliar with the concept of original scripted online content, with the vast entertainment world that exists beyond online sketch comedy, vlogs, and viral videos. You'll get one new article every week.

Like this: Watch TV Online
And this: Viral Videos
And this too: Funniest VIdeos

We are going to highlight lots of our favorite web series on this page, and we are going to post as often as we can when we discover a new show that we really enjoy. 


Web video is getting longer and longer. Everyday it is further interwoven into the fabric of our entertainment lives. We hope that this blog can be a starter guide for the uninitiated, and a place you come to check out the best new content around. 

Another big part of what we're going to do here is share the tips and techniques that we have learned throughout the creation of "Home at Last." Lots of our website visitors are aspiring internet TV creators themselves. We're planning posts on every aspect of web series production, from marketing, to set design, and so on and so forth. We've gotten the opportunity to work with quite a few talented people on "Home at Last" and we're excited to share the lessons they've taught us with you. 

It's no uncertain fact that we still have a lot to learn here at "Home at Last," and for that reason, we eagerly anticipate your feedback on the articles that we post. 
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    Matt Giegerich & Chelsea Mize

    We're Matt & Chelsea. We created "Home at Last." We love Internet TV.

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