matt giegerich
Creative leader who turns messy brand problems into clear, compelling copywriting that gets results. I scaled an indie publishing business to $250K/year by combining narrative strategy with digital execution—leading cross-functional teams to create marketing that works. Certified in AI leadership and prompt engineering, I use emerging tools to accelerate ideation, sharpen messaging, and streamline creative production.
Email, LinkedIn, Phone
Email, LinkedIn, Phone
Founder & Creative Strategist, Big + Little Press
July 2018 – Present
— Led cross-functional creative teams — including designers, copywriters, and marketers — to develop cohesive, concept-driven campaigns across email, social, and web
— Built a distinctive brand voice that kept customers engaged, with newsletter open rates 50% above-industry average (30% newsletter open rate across 20,000 subscribers)
— Drove 600% revenue growth through strategic digital marketing and direct response initiatives, optimizing creative assets and audience targeting to achieve CPCs under $0.10 and 300% ROAS
— Crafted creative briefs that translated brand strategy and audience data into clear direction
— Built a distinctive brand voice that kept customers engaged, with newsletter open rates 50% above-industry average (30% newsletter open rate across 20,000 subscribers)
— Drove 600% revenue growth through strategic digital marketing and direct response initiatives, optimizing creative assets and audience targeting to achieve CPCs under $0.10 and 300% ROAS
— Crafted creative briefs that translated brand strategy and audience data into clear direction
Content Strategist & Copywriter (Independent consultant)
2016 – Present
Key Clients: SavATree, NYCity Matchmaking, Nova Media Marketing
— Led creative development across web, email, and social campaigns—turning strategic goals into standout ideas that strengthened the brand and drove engagement.
— Developed scalable content systems for 100+ national brand locations, creating modular frameworks that balanced brand consistency with local market relevance
— Pitched and presented creative concepts directly to client stakeholders, articulating strategic rationale and creative vision that secured buy-in
— Translated expert insights into clear, engaging copy that maintained each brand’s unique voice
— Drove measurable results, including a 100% boost in lead-to-call conversion rates for service businesses
— Mentored junior copywriters through concept development and execution, providing critical feedback that elevated work quality while reinforcing brand standards
— Created viral video concepts and scripts that resonated with target audiences, generating over 200% increase in product sales and significant earned media
— Led creative development across web, email, and social campaigns—turning strategic goals into standout ideas that strengthened the brand and drove engagement.
— Developed scalable content systems for 100+ national brand locations, creating modular frameworks that balanced brand consistency with local market relevance
— Pitched and presented creative concepts directly to client stakeholders, articulating strategic rationale and creative vision that secured buy-in
— Translated expert insights into clear, engaging copy that maintained each brand’s unique voice
— Drove measurable results, including a 100% boost in lead-to-call conversion rates for service businesses
— Mentored junior copywriters through concept development and execution, providing critical feedback that elevated work quality while reinforcing brand standards
— Created viral video concepts and scripts that resonated with target audiences, generating over 200% increase in product sales and significant earned media
screenwriter - wga member
Jan 2010 – Present
— Pitched and sold original concepts to studio executives (Nickelodeon, SONY, CBS) by crafting compelling narratives that balanced creative vision with audience insights
— Developed distinctive voice and tone approaches across diverse projects, adapting storytelling techniques to reach specific audience segments
— Collaborated with executive stakeholders through multiple revision cycles, maintaining creative integrity while incorporating feedback to optimize final deliverables
— Led cross-functional creative teams—including directors, actors, cinematographers, and designers—to translate conceptual vision into cohesive, on-brand executions that met both creative and business objectives
— Developed distinctive voice and tone approaches across diverse projects, adapting storytelling techniques to reach specific audience segments
— Collaborated with executive stakeholders through multiple revision cycles, maintaining creative integrity while incorporating feedback to optimize final deliverables
— Led cross-functional creative teams—including directors, actors, cinematographers, and designers—to translate conceptual vision into cohesive, on-brand executions that met both creative and business objectives
Diverse Brand & Creative Experience
— Developed brand positioning and identity for specialty coffee startup Midnight Coffee, creating cohesive messaging across packaging, digital, and retail touchpoints
— Writer for comedy series Almost 30, collaborating with Academy Award-winning director Matthew Cherry to develop distinctive character voices and narrative arcs that resonated with audiences
— Writer for comedy series Almost 30, collaborating with Academy Award-winning director Matthew Cherry to develop distinctive character voices and narrative arcs that resonated with audiences
education
Duke University
B.A., English
Manhattanville College
Master’s in Teaching, English (7-12)
B.A., English
Manhattanville College
Master’s in Teaching, English (7-12)
profesional development
Regulatory Compliance in Healthcare, University of Pennsylvania
Drug Commercialization & Marketing, UC San Diego
Prompt Engineering for Chat GPT, Vanderbilt University
Generative AI for Leaders, Vanderbilt UniversityContent Marketing, UC Davis
Drug Commercialization & Marketing, UC San Diego
Prompt Engineering for Chat GPT, Vanderbilt University
Generative AI for Leaders, Vanderbilt UniversityContent Marketing, UC Davis
skills & tools
Creative Direction · Concept Development · Brand Storytelling · Voice & Tone Architecture · Creative Brief Development · Campaign Strategy · Team Mentorship · Content Systems · AI Prompt Engineering · Performance Marketing · Medical Writing · Regulatory Aware Content · Patient Education · Healthcare Messaging · Copywriting · Strategic Storytelling