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audience before everything.
If we work for the audience we're serving, the work will be rewarding and fun.
Let's have fun. |
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goodwill
Goodwill has developed a reputation as the most corporate thrift store. This deck pitches several fixes while keeping the vibe light and informative.
*complete spec pitch deck/RFP
BLACK MAMBA SIXBlack Mamba Six is the hottest hot sauce in the universe, but advertising barely mentions that fact. The campaign initiative here is to establish a brand voice that's just as extreme as the Black Mamba flavor profile.
*spec banner ads/website assets
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author adsI used Facebook ads to scale my annual self-publishing earnings from $35k to $250k. Click below for a case study that outlines exactly how.
*Facebook ad campaign
LADY PINKLady Pink was the first woman to do graffiti in NYC...ever. I thought she deserved her own TV series, so I secured her life rights and developed a pitch with my co-writer. The rest of the story is in the deck...
*TV pitch developed with One Entertainment
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Midnight is a luxury decaf coffee company I co-founded with my sister. I spearhead brand development and positioning and I handle all of our copywriting needs. CLICK HERE to check out our website. Or CLICK HERE to take a look at the brand guidelines I developed.
